The fiercest internet arrives at the Angolans' house and puts a lion on the sofa, a panther in the bedroom, and a cheetah in the garden.
Unitel had just launched the new Net Casa brand and wanted a campaign for its new Net Casa 5G product. Aiming to become market leader, we created a fearless and fun campaign. ‘Beasts’ shows what happens when you take home the latest generation of technology and internet beasts.
Unitel challenged us to create a new brand, Net Casa, along with the launch campaign for its new service - Net Casa 5G.
The challenge was to create an impactful campaign to enter the market and become its leader.
“The campaign’s challenge was to convey Unitel's DNA of leadership and fun in the context of a home and to highlight its commercial proposition. We found inspiration in users who devour data at home and seek the best options. This is how the ‘Beasts’ campaign was born. It brought many challenges in terms of production, but we're very happy with the results.” - Duarte Vilaça, Partner at Born.
Net Casa 5G was such a differentiating product in the Angolan market that it had to present itself without fear.
‘Beasts’ shows every home as the natural habitat for living with unlimited internet and the latest technology. The film shows what happens when you live with the latest beasts in technology and internet service: friends streaming with a lion on the sofa, a gamer playing with a panther in her bedroom and even singer Anna Joyce playing with a cheetah in her garden.
This project, which began with the creation of the Net Casa identity, featured a 360o campaign that included film, radio, press, outdoor and digital.
