From its "So good together" tagline to its packaging and messaging, Hussel revitalised its brand, adding a renewed sense of quality to its offers and fostering a closer connection with customers in both everyday and special moments.
Hussel
Client.
Hussel
Refreshing brands and businesses.
Branding.
Brand Strategy & Positioning.
Content Creation.
Food & Beverage.
A sweet repositioning to create a cohesive identity and enhance business.
Challenge.
As Hussel expanded its product range and store network across Portugal, the brand faced increased complexity in-store, making it harder for customers to navigate. Hussel needed a solution that would enhance the perception of product quality, reduce noise in its offerings, and improve the customer experience across product categories like chocolates, gummies, and gifts.
Insight & Concept.
We identified the intergenerational nature of Hussel’s customer base, where families often shop together. This inspired the new brand signature: "So good together," reflecting both product quality and shared experiences.
The visual solution focused on creating a new brand book, including the tagline, and a cohesive graphic universe for packaging and communication that would still be flexible for product segmentation.
Brand expression.
We redesigned the entire packaging line, streamlining product categories while introducing fresh approaches to Hussel's promotional calendar for key holidays like Christmas, Valentine’s Day, and Easter. The repositioning emphasised diversity, unity, and celebration in both design and communication, adapting to various occasions and appealing to all age groups.
Impact.
The repositioning strengthened Hussel’s identity, boosting sales and reinforcing its place in the market. With a more coherent and adaptable brand, Hussel achieved significant growth, setting new sales records during promotions and strengthening its connection with customers.
