Sumol has just launched a new campaign in the Angolan market, choosing the creative agency Born to adapt its “Desavergonhados” manifesto to the local context. The campaign aims to strengthen the brand’s connection with Angola’s Generation Z.

Born was responsible for the campaign’s strategy and creativity, developing a series of activations aimed at bringing the brand closer to young Angolans and refreshing its image in the market. The campaign is present across various media, including television, digital, social media, outdoor, radio, and point of sale, ensuring broad coverage and impact.

The production of the commercial film was handled by Geração 80, directed by Ery Claver. Meanwhile, the photographic production was led by the studio Imagens Angola.