The Christmas season is here and with it comes the rush to the shops and the hustle and bustle in the commercial spaces.

The Portuguese are looking for presents for the night of 24 December, but the fast-paced times we live in mean that gifts are often not thought through and become repeated. A study by Sonae Sierra indicates that 49% of the Portuguese don't plan their Christmas shopping and 60% end up giving the so-called ‘safe choices’ again.

In this report, Imagens de Marca went behind the scenes of Sonae Sierra's new campaign, ‘Get rid of prejudices and change the present’, which aims to change mentalities and call for reflection.