This new addition to Born comes from the Amorim Luxury Group, where she served as Marketing Director for the JNcQUOI and Fashion Clinic brands. Mafalda began her career as a consultant at Deloitte and spent 7 years at Worten as Brand Marketing Manager, with responsibilities in CRM, Customer Experience, and Insights.

"We’ve been following Mafalda’s professional journey for some years now. She has a very interesting profile, combining consultancy and marketing, with experience in both the national and Angolan markets. Mafalda strengthens Born's ability to add value to our clients' businesses, supporting our creative solutions with enhanced strategic knowledge and vision across the industries in which they operate," says Duarte Vilaça, partner at Born.

Founded in 2005, Born operates in Lisbon and Luanda, providing services in Brand Strategy, Brand Design, Brand Advertising, and Brand Activation.