Born creates identity for Tivoli Hotels & Resorts' 90th anniversary
Born creates identity for Tivoli Hotels & Resorts' 90th anniversary
The brand will be used institutionally by the hotels and represents the aggregating element of experiences and services developed to celebrate 90 years of history.
Tivoli Hotels & Resorts has a new visual identity to mark its 90th anniversary. The project was developed by the Born agency.
‘The 90th anniversary visual identity is in line with the Tivoli Hotels & Resorts brand, but reinforces the spirit of the time when the first unit was inaugurated on Avenida da Liberdade,’ says Duarte Vilaça, founding partner of Born, quoted in a statement.
The brand will be used institutionally by the hotels and represents the aggregating element of experiences and services specially developed to celebrate 90 years of history, such as the Timeless Tour by Tivoli or Room 90. The hotel group's 90th anniversary will be publicised over the coming months.
The Tivoli Hotels & Resorts chain, part of the Minor Hotels group, currently operates in Portugal, the Netherlands, Italy, Brazil, Qatar and China, and will open a new property in Tenerife, Spain this summer.
The group was founded in 1933 in Lisbon with the opening of the Tivoli Avenida Liberdade.