APCL consigns IRS campaign to Born

In a year in which consignments are going from 0.5% to 1%, the strategy was to approach the subject with an emotional tone. The idea is based on the question ‘What goes through the mind of someone who has leukaemia?’, in which we list the challenges that patients face in fighting this disease, revealing in a surprising way the number of people who can donate to the IRS.With the call to action ‘Be an IRS donor’, the campaign will be aired on television, radio, outdoor, press, digital and social networks.

The film was produced by 78 FILMS, directed by João Marques and Nuno Alberto. Photographic production was carried out by Nuno Correia Photography and audio/radio production by Salva Studios.